Marketing Your Home

We will review the constructs of our in-depth marketing strategy & begin to prepare your unique marketing plan. Each property has it’s own targeted marketing plan which may include the following activities:

• Your home will be listed in the Triangle Multiple Listing Association, only available to Real Estate Brokers, and as a ‘Showcase’ listing on Realtor.com
• Your home, with professional photography, video tours, specific property website and links to the property brochure, will be prominently featured on my website.
• A For Sale and/or Coming Soon sign will be placed in your front garden
• A professional four-color four-page brochure will be created for your residence detailing all of your homes selling features. Brochures will be available inside the home and beside the For Sale sign.
• The brochure will be uploaded to an email-friendly template and share with all local Realtors.
• I will present your home at our weekly company sales meeting.
• Your home will be featured in local advertising venues.
• We will follow up with all showing Realtors to obtain feedback so that we can gauge the impressions of the marketplace and, if necessary, brainstorm changes in our sales approach.
• We will discuss possible strategies for successful contract negotiations.
• We will review the North Carolina Agency Disclosure document & Exclusive Listing Representation Agreement.

It would be helpful for you to have the following documents available for us to copy & return:

• Your Most Recent Closing Statement
• Deed & Lien Waiver
• Title Insurance Policy Binder
• Survey
• Most Recent Tax Bill
• A copy of your most recent appraisal including any floorplan / or square footage drawings from the appraiser.
• Any and all information from your home builder including marketing materials they shared with you, lists of your build selections, etc.

Our client manager will copy & return them within two business days.

We design our unique marketing plan to feature the highlights of your home, and your neighborhood to encourage buyers to visit with their agent, our open house, or to call us directly for a private showing. We will position your house to reach the largest pool of QUALIFIED buyers through a strategic plan that combines targeted online campaigns and print advertising. We will present the finest quality printed brochures, virtual tours, unique property websites and custom 2D/ 3D floorplans. A professional photographer is hired to enhance your online presence. Your home will be marketed globally through a variety of international marketing media options- both digital and traditional print.

Masha and her team are experts in their positions and bring a ‘hyper-local’ focus, of market knowledge for Chapel Hill, Durham, Carrboro, Hillsborough, and surrounding communities. Masha will be able to educate you about recent relevant sales affecting your home, show and help you understand local market trends, review your potential competition, and get you familiar with timing the market.

Luxury Real Estate Marketing

Chapel Hill, Carrboro, Durham Luxury Real Estate

Ready to put your distinctive home on the market? Masha Halpern provides concierge-level services that produce results.

According to the Institute for Luxury Home Marketing, “Luxury Real Estate” is defined as the top 10% of homes in a given residential market. In the Triangle Area, this can mean $500,000+ in many neighborhoods and ranges upward to Multi-million-Dollar Estates. Whether buying or selling in the luxury real estate market, the key is to utilize a realtor who is interconnected with a network of both luxury real estates agents and affluent buyers and sellers from around the country and worldwide.

Masha’s high-impact luxury home marketing positions our fine and distinctive homes in international publications and websites, such as Unique Homes Magazine, The Wall Street Journal’s real estate website, the Institute for Luxury Home Marketing’s website, and dozens of affiliate real estate websites.

Homes are also given extensive international exposure through Proxio.com, the International Multiple Listing Service and Global Real Estate Network, with over 400,000 agents in 115 countries.

In addition, luxury homes are featured in The High-End Magazine and are promoted throughout the country through Keller Williams International, and in conjunction with numerous additional marketing and referring affiliations.

Most importantly, Masha’s local knowledge, vast network, and dedication to her clients will provide you with a better experience.